Ayoo Africa 2020 Top Ten Awardee // Media & Film
Heli Amare is the Founder and Creative Director of Genuine Citizen, a branding and design agency established in 2014. Her company works with clients from idea conception to design and marketing creating unique and applicable solutions in the marketplace. “We don’t just make things look pretty, we conduct extensive research to strategize our branding in ways which allow us to measure and execute growth.” – is the Genuine Citizen promise.
During the COVID-19 pandemic, Heli partnered with “Separate But Together”as a Graphics Designer. She also helped in an initiative to make masks for people in Ethiopia; the Country of her roots.
Some of their clients include The Office of the Prime Minister of Ethiopia, Empower Your Community 2019, Fuse, and Bad Boy Entertainment.
