I like scrambled eggs. What we all however can agree on is, nobody likes their lives to feel like scrambled eggs. Raise your hand if as a small business owner, and or entrepreneur, this corona pandemic has you feeling like someone is scrambling your life, over high heat and rapidly too, kind of like the eggs.
Well… we interviewed Aba Kwawu, Founder and CEO of TAA PR; a Marketing and PR Agency, in the DMV.
Why should you listen to her?
– Founded her own small business and is the CEO
– 18 plus years as a Communication Strategist
– Extensive Portfolio that includes: Cirque du soleil, John F. Kennedy Center for the Performing Arts, The Ritz Carlton, Vogue Magazine and much more.
I’m overwhelmed, where do I start?
“First things first, do your due diligence and fortify your business so that you can come out, you know, on the other side of this.”
Aba went on to share that you should tap into resources available like grants and loans from the Government and private entities.
What else should I do?
Aba strongly suggests maintaining a work schedule.
“Find a silver lining… I think the people who are really going to make it through are those who have their eyes wide open and are taking advantage and creating, even though we are dealing with some very serious things.”
“Make yourself valuable!” and “Align in the right way without losing your brand identity. We are asking our clients what solutions they can provide”. She shared about value and tied it into a crucial topic – community. I am with her one hundred percent that, you can stay true to who you are as a business, and find a way yo engage your community. It doesn’t have to be either or, but both.
Any tips on communication?
“What we do and say right now, truly defines us, and will define us on the other side of a crisis.” I agree with Aba that this is a delicate time and communication should be carefully executed, but what are the ground rules?
“Be and stay authentic! People are connecting to people and brands that are authentic. Being authentic, being true to your voice, but respond in the time of crisis with what you have to offer.”
Some advice is to stick with the old way, and others are saying to start something new. What is best?
“Don’t be afraid to start something new. If you see an opportunity, you see a gap in the market, or you rediscover some passion of yours because you have had time to think, go for it!”
This is a lightly edited interview of Aba Kwawu by the “Water and Grain” Podcast.